Vision and Mission

An internationally recognised experience destination

The National Aquarium Denmark – Den Blå Planet rests on a strategic framework comprising a vision, mission, values and objectives.

The strategic framework is based on the existing charter for Denmark’s Aquarium, focusing on exhibitions, dissemination, education, research, the environment and nature conservancy.

The overall objective of the National Aquarium Denmark – Den Blå Planet is to be among the top five most popular attractions in Denmark.

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Vision:

An internationally recognised experience destination that challenges how people view nature’s universes.

Mission:

We set the hearts of children and adults beating for the wonderful world of aquatic life.